Sunil John founded public relations firm Asda’a Burson-Marsteller a decade ago. While the Gulf boomed, his was the firm that managed the image of many of the private and public companies making the party swing.

John manages regional operations across eleven Asda’a Burson-Marsteller offices and ten affiliates in the Middle East and North Africa and oversees the agency’s operations across eighteen countries in the region. A former journalist and long-time PR consultant, John has more than 20 years of experience in public relations, the past fourteen in the Middle East.

Asda’a Burson-Marsteller has grown under his leadership into a prominent public relations consultancy that advises the best-known global brands, major Middle Eastern companies and governments.

His current client list boasts prominent local and international institutions including Emaar, where he handles the personal PR of chairman Mohammed Alabbar, Etisalat, MH Alshaya Co, World Economic Forum, Dubai Department of Economic Development, Dubai Islamic Bank, Qatar Olympic Committee, UAE Ministry of Economy, Starwood Hotels & Resort, Air Arabia, Microsoft, HP, Ford, GE and Barclays Capital.

John is also the National Chair of the International Public Relations Association, UAE Chapter.