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Giorgio Armani worried Burj designs may look ‘old’
Monday, 01 March 2010

Iconic fashion designer Giorgio Armani has said he is nervous his first hotel project, which will be located in the base of Dubai’s Burj Khalifa, may look outdated when officially opened later this month.

“I’ve been working on this for five years. I’m finally going to see what I designed, and it’s a bit nerve-racking to think that what I liked five years ago might look old now,” the Italian designer told US-based fashion trade publication Woman’s Wear Daily at the weekend.

The Armani Hotel Dubai, which will be the designer’s first hospitality project and was developed in collaboration with Emaar Properties, will be located in the base of the Burj Khalifa in Downtown Dubai.

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The hotel is due to be officially launched on March 18. Last month it was revealed that room rates will start at AED1,700 ($463) for a night in one of 24 Armani studios.


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READERS' COMMENTS

Disclaimer: The views expressed here by our readers are not necessarily shared by ArabianBusiness.com or its employees.
Light Effect is the Solution
Posted by George, dubai on Wednesday 3 March 2010 at 09:51 UAE time


If the design might be old you could have it change every year or so. the easiest way is playing with the light because continues makeover of the shape of the building is unfeasable.
- you could make mix of lights of in shape of boxes for the first year
- next year would be the year of circles in blue color.
- and so on...
nice and easy... :)
No "Classic" here
Posted by Donald, Atlanta, GA, USA on Tuesday 2 March 2010 at 18:18 UAE time


Simplistic might work in the realm of clothing design..................but in the world of Dubai Architecture and Interior Design of today, I give Armani a big YAWN here ............a Decorator of Fashion applying a "True EU Style" to Architecture doesn't make a this attempt anywhere near a "classic, or classy".........maybe in the UK you can fool the "Emperor With No clothes", by this elitist minimalist approach to fashion applied to design, but elsewhere in Dubai??If anyone is asleep at the Design Wheel here, its the decorator, so wake up Armani.
Don't confuse
Posted by John, London, UK on Tuesday 2 March 2010 at 10:30 UAE time
Edited by ArabianBusiness.com

The secret of Armani's designs, for clothes and Casa, has always been the classic simplicity, the use of finely textured fabrics and toned down colours. Dubai is used to flash, so many might find the effects dull, compared with the vulgarity everywhere else. But this is true European style, contemporary, classy and, yes, classic. Deal with it!
Not so good design
Posted by GK, Dubai, UAE on Tuesday 2 March 2010 at 08:51 UAE time


So no one will like the design because it is too old now??

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