Marwan Boodai’s motivation in founding Jazeera Airways was simple: to create a low-cost airline for passengers travelling between Kuwait and other Middle Eastern destinations.

Jazeera Airways began flying in 2005 and now serves 24 cities across the Middle East, Iran and India. The airline claims to be profitable and aims to carry almost 2.5 million passengers this year.

After making its name as a budget carrier, Jazeera is now looking to shed the ‘low cost’ label.

Its next big initiative is the introduction of a Business Class seat, priced, it claims, around 35% lower than current business offerings.