Fitness First, on an expansion spree in Kuwait

Launches two new facilities spanning an impressive 1100 sq. meters each to provide superior fitness solutions among other membership privileges

Kuwait City – Kuwait, 10th March 2016: Fitness First Middle East (FFME), one of world’s leading fitness brands has continued to expand in the region with two new; the brand’s fifth and sixth clubs in Kuwait in March 2016.



The new premium clubs are spread across 1100 square meters each with exclusive and separate facilities for both men and women and are located in Sama Mall in Al Eqaila area behind Gate Mall. Each facility offers its members premium services, best-in-class exercise equipment and a great exclusive environment to work-out and unwind. The expansive facility features group exercise studio with swing yoga facility for ladies and dedicated spinning studio for men, FitZone - freestyle, free weights and strength area with the latest functional training equipment as well as the multi-functional Synergy 360 training system. The clubs are fitted with an extensive range of Life Cardio Equipment such as Treadmills, Bikes, Elipticals, Power Mill and New Flex Striders; all with attachable TV screens.



An amazing variety of Free Weights, Plate Loaded Equipment and New Insignia Line of strength machines from Life Fitness are an attraction at these clubs. Complete with Hammer Strength and Synergy 360 Functional Training Unit, both the clubs are well kitted out with an array of Freestyle range of products such as Battle Ropes, TiYR, Bulgarian Bags, Slam Balls, Core Bags, Escape Octagon Olympic Lifting Platform, Vipr’s and TRX frames; making them a thorough and fully-equipped fitness destinations for fitness aficionados.



Always providing more to its fitness offerings; members can also take advantage of exhilarating Group Exercise Classes with their free access as part of their membership. Members can also opt for personal training by internationally certified fitness instructors and avail of the luxurious changing rooms with saunas and a relaxation area or the exclusive members lounge with wireless internet and complimentary drinks. Furthermore, members have access to the Sky Lounge and Cardio area, which features a waterfall for added relaxation.



George Flooks, FFME Chief Operating Officer said, “We have an incredibly great and growing team and the momentum is on our side. We are at a place in our evolution where demand for fitness has been on the rise in the middle east and everyone is getting even more fitness conscious. We have scaled our business and growth objective after integrating the demand for specialized and experienced fitness solutions in the region. Fitness First is here to offer both best-in-class fitness facilities coupled with internationally certified trainers who motivate members achieve their best potential. We look forward to becoming a fitness partner by choice for many with a focus on achieving results.”



Providing multi-functional equipment for a wholesome 360 fitness and wellness experience; Fitness First clubs at Fintas are a fitness haven for everyone. To know more about its expansive fitness solutions and tailor-made workout regimes to suit your health goals; visit the newly launched facilities, today!







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About Fitness First:

Fitness First Middle East is one of the world’s leading health and fitness company owned and operated by Landmark Group, a leading retail organisation in the Middle East and India with over 64 clubs across 50 locations in the Middle East located in the UAE, Bahrain, Qatar, Saudi Arabia, Kuwait and Jordan.



We offer world-class amenities including best in class equipment, free group exercise classes, Personal Training by internationally accredited fitness professionals and the latest innovation in the fitness industry.



Fitness First’s pipeline for the region includes branches at Bawabat Al Sharq Mall in Abu Dhabi , a new community club in Arabian Ranches and a new fitness studio concept at Dubai Media City, UAE. Fitness First is committed to provide members with easy access to fitness through establishing new clubs across the Middle East.



Fitness First is also proud to bring the latest innovation in the fitness industry to its members including XFit, Swing Yoga, TUFF, Queenax, Lifescape, BILT, PurMotion, FIT 4:15, MYZONE and many more.



Fitness First has been awarded Best in Woman's Fitness by Mother Baby and Child Awards, and Best Fitness Class/Centre by Ahlan Awards 2014. Fitness First was also voted to first position in the ‘Favourite Fitness Clubs’ category in the What’s On Dubai Awards 2014. Fitness First Mirdif City Centre was also awarded the Best UAE Facility of the year at the 2014 & 2015 Fit Awards and is a proud winner of Retail Middle East’s award for 'Most Admired Retailer – Spa&Leisure' in 2015.



Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 380 clubs and one million members globally in more than 15 countries worldwide.