Bin Sina Promises a Healthy Lifestyle for the Fast World

Breaking the conventional role of a traditional pharmacy, BinSina has created a niche for itself by offering whole range of personal care and derma products that aim at promoting a healthy lifestyle. Established in 1965, BinSina has always focused on the community and its ever growing needs.

"We have been instrumental in changing the mind of the customer by being present in shopping malls. Now we are planning to get even closer to the community by being present in the new and upcoming residential communities and high profile locations." said Mrs. Saleema Shurrab, General Manager of BinSina Pharmacy Group in the UAE.

Today, the leading 50-year old group has a growing network of 71 pharmacies that are conveniently located in malls and communities spread across the U.A.E. The BinSina Group plans to expand its presence to 120 pharmacies by the year 2017. The group offers healthcare products, personal care products, beauty products and other products that best meet community`s health needs.

By 2020, BinSina Group plans to have mega marts which will offer healthy options of food, personal care and beauty products. It is indeed a farsighted, landmark transformation plan of a group that has grown with the UAE.

Speaking of the changing customer habits Mrs. Shurrab added "The needs of clients in the UAE have over the years changed a lot from depending on a pharmacist who dispensed medicines to seeking solutions for their health and beauty needs. Thus the role of a pharmacist has undergone a total transformation. Today, BinSina offers solutions to customer's queries about beauty, skin care and available therapies."

BinSina has always aimed to provide its customers an individual level of service, care and support to enhance their satisfaction and maintain their loyalty. The group has 330 professional and well trained pharmacists to provide expert advices on all healthcare and beauty needs. Above all they are the most important asset of the Group. To keep them constantly updated, the Group has continuous training sessions every week.

"We have for more than 50 years strived to provide our customers added value. We have a close rapport with residents in the UAE. Our staff are well trained to understand the client’s needs and offer an excellent service." added Mrs. Shurrab.

"In keeping with the changing times, BinSina constantly strives to be in sync with ever-changing client`s demands and perceptions. This includes not only updating our facilities but also constantly enhancing our services, which enables us to maintain our high standing in the UAE." said Mrs. Shurrab.

BinSina's brand image was further bolstered when it was recognized 4 times as a Super Brand by the UAE Super Brand Council.

Mrs. Shurrab added, "We have always tried to give back more to the community through health awareness campaigns that spread knowledge in governmental institutes and shopping centers on ways to improve the health awareness and reduce the effects of the recent diseases by directing our clients to change their eating and health habits, and following a regular health routine etc. It’s always our aim to help increase the awareness and improve quality of health in the UAE."