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MBC, one of the Middle East’s leading free-to-air TV channel providers, confirmed on Tuesday it has inked a deal with Paramount Pictures, the film studio and distributor, to screen a number of blockbuster movies in the region.
As part of the deal MBC will have exclusive rights to broadcast some of the studio's theatrical hits including this year's, Transformers: Revenge of the Fallen, which has recorded over $829 million in worldwide box office takings; and Star Trek, which has generated over $385 million.
In addition, the broadcaster has obtained the rights to Paramount's recent worldwide hit, G.I. Joe: The Rise of Cobra, which is still in theatrical release throughout the world and has achieved over $269 million at the box office to date.
"We're delighted to tie up this deal with Paramount to show some of the biggest box office hits of the year for the first time on free TV", said Tim Riordan, MBC Group TV Director.
"This is wonderful news for viewers of our movie channels, MBC2 and MBC MAX, and is further proof of our commitment to movies in the region", Riordan added.
Speaking on behalf of Paramount, Hal Richardson, President of Worldwide Television Distribution, expressed enthusiasm for the new free television deal, stating, "We are very pleased to have concluded this arrangement with one of the leading free-to-air entertainment broadcasters in the Middle East and look forward to expanding the successful working relationship we have developed with our friends at MBC.''
Other blockbuster titles included in the deal comprise Marvel's Iron Man and DreamWorks Animation's Monsters vs. Aliens, Kung Fu Panda and Madagascar: Escape 2 Africa.
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